Source: “Polisa” Magazine | polisa.news | August 25, 2025

Ankor has announced the launch of a major marketing campaign aimed at promoting its auto and home insurance products and strengthening its network of insurance agents across Israel.

With an estimated budget of 2 million shekels, the campaign will run through the end of 2025 across television, regional radio, and digital platforms.
The campaign’s spokesperson is Dani Friedlander, known from Married at First Sight, and it is managed by thep Prpl Advertising Agency.

Uri Omid, Founder and CEO of Ankor, shared in an interview with Polisa:

“Our vision at Ankor is built on one clear principle — we are fully committed to the success of the insurance agent.
This campaign is an extension of that belief. It is designed to empower agents in their work with Ankor, while also increasing public awareness and recognition of the Ankor brand.”

The campaign marks the start of Ankor’s full operational activity following the successful completion of its pilot phase.

“During the pilot, about 100 agents worked with Ankor,” Omid added. “In the coming months, we expect hundreds more agents to join our network as we expand our reach and services.”

Ankor’s business model places insurance agents at the core of the company’s distribution strategy, currently focused on auto and home insurance, with plans to expand into additional sectors in the future.

“At this stage, our efforts are concentrated on supporting our agents and providing them with tools that simplify and enhance their work with policyholders,” Omid emphasized.
“Ankor’s guiding philosophy is our commitment to the agent’s success — and this campaign reflects that commitment in action.”