
We think different, we do DIFFERENT.
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Vision and Strategy
Ankor Insurance – Redefining the Insurance Landscape in Israel
Ankor is a dynamic and innovative insurance company, bringing a fresh perspective to Israel’s insurance market.
We specialize in auto and home insurance, combining deep industry expertise with a forward-thinking approach.
As an agents-based company, we work in true partnership with brokers — streamlining processes, ensuring transparency, and empowering them to provide the highest level of service to their clients.
With years of leadership experience in the insurance sector, our team has faced and overcome complex challenges in underwriting, claims, and customer service — always with a focus on delivering value to both agents and clients.
As the founder of Ankor, I asked myself- Can we do better? Can we do things differently?
The answer is a resounding "yes" – we can do it differently!
This belief is the foundation of our vision at Ankor:
We think differently, and we act differently.
With this conviction, Ankor Insurance was established.
Ankor is a company built around insurance agents, emphasizing partnership, streamlined processes, full transparency, efficient service, and availability – all to benefit our insured clients.
This innovative partnership model is designed to empower agents to manage real-time events for their clients effectively and promptly.
When establishing Ankor, another guiding principle stood at the forefront:
Standing by our agents and clients who trust us, especially during moments of crisis, uncertainty, and concern.
To uphold this promise, Ankor is built on advanced, cutting-edge technology, placing us at the forefront of Israel’s insurance industry. This enables us to provide our clients and agents with reliable, fair, and immediate service.
As the CEO of Ankor, I take full responsibility and commitment to meeting your expectations.
Thank you for your trust – we will do
everything to honor your choice.
Sincerely,
Uri Omid

Ankor CEO - Uri Omid
Executive Leadership

Tomer Cohen
Internal Auditor- Outsourcer

Sagiv Grabarsky
CISO- Outsourcer

Zur Parcia
Head of business division

Dganit Fenster
HR

Sharon Rosenblat, Adv
Legal Counsel

Yossi Avigdori
Claims Manager

Pazi Levinson
VP Technologies

Meir Moalem, CPA
Chief Financial Officer

Maayan Melamed
Actuary

Sharon Mor, Adv
Head of Home & reinsurance division

Erez Lipnik
Head of Auto insurance division

Uri Omid
Founder & CEO
Market Leaders
Erez Lipnik – Executive Member and Head of Auto Insurance Division
I would like to share with you my commitment to our partnership, dear insurance agents.
“Partnered Service” – You, our valued agents, are our partners in providing exceptional service for your insured clients. I firmly believe that the highest value in any partnership is delivering services that are professional, reliable, and human-centered.
My team in the Auto Underwriting Department and I are here for you – available for any questions, issues, support, or advice you may need. Together as partners. Here for you whenever you need me.
Sharon Rino Mor, Adv – Executive Member and Head of Home and Reinsurance Division
With extensive experience in the insurance industry, I am proud to lead the Home and Reinsurance Division at ANKOR Insurance Company.
At ANKOR, we focus on creating creative, tailored insurance solutions that provide quick and effective responses to any challenges our clients and agents may face.
Our commitment to professional service and fast response enables us to provide our clients with peace of mind, along with full transparency and a deep understanding of their needs.
Every solution we offer is an opportunity to deliver real added value and make the insurance process more accessible and simpler. My team and I are here for you – always available for any questions, consultations, or assistance.
Zur Percia – Executive Member and Head of Business Division
With over 10 years of experience in the insurance industry, including senior management roles in insurance agencies and companies, I am proud to lead the Business Division at ANKOR Insurance Company. At ANKOR, the agent is always at the center.
We are committed to providing agents with the best tools for success, combining uncompromising professionalism, flexibility in tailoring solutions to the unique needs of each business, top-tier service, and complete transparency.
At ANKOR, we do things differently – recognizing that every agent is a partner in the journey, and every solution is an opportunity to create real added value for clients.
Holdings structure

- Uri Omid and O.T.O MANAGEMENT & HOLDINGS LTD
- COHEN OREN BARUCH HOLDINGS LTD
- PHOENIX FINANCIAL LTD
- UNIVERSAL MOTORS ISRAEL LTD
From the Media

Partner Agent – Ankor Insurance

URI OMID SETTING UP AN INSURANCE COMPANY
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service@nkr.co.il